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Plain packaging: legislative differences in Australia, France, the UK, New Zealand and Norway, and options for strengthening regulations Tobacco Control Australia: Plain Cigarette Packaging a World First Global Voices Plain packaging to thank for Australia's decline in smoking, says Labor Smoking The Guardian Plain tobacco packaging Wikipedia In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C
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