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This photograph of Bill Gates, who, of course, is well known within China, is ultimately used as part of a Tobacco Control campaign by anti-smoking groups on the subway

The processes of sourcing the filter materials (cellulose acetate, paper, and rayon), producing the filters in bulk, and picking up disposed cigarette butts require a significant amount of energy and produce massive amounts of greenhouse gasses all over the world

The use of metallic foilblocking onto inkjet transforms the print, unremittingly drawing the viewer in and multiplying the cigarette butts

(May 2015)

However, *pause for effect* one part of my job as an editor here is to dig deep into our data and keep an eye on which products and brands our audience are truly loving (and, of course, shopping)