ugliest color cigarette packages In 2012, Australian health officials and market researchers were looking for the most unappealing to use on plain packaging. After extensive studies with smokers, they concluded that Pantone 448 C What does my smoothie have

What does my smoothie have in common with cigarette packs in Australia? They are both Pantone 448C, also known as opaque couch, which some people call the world's ugliest color. I bought The colour Pantone 448 C (brownish colour) was considered so ugly that Australia made it the cigarette packaging colour to deter smokers : r interestingasfuck how australia is using the world's ugliest colour to help people quit smoking In defense of Pantone 448 C, the so called 'ugliest color' Brafton The Story Behind Pantone 448 C, 'The World's Ugliest Color'

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