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Europe has a slightly larger gap (46% of men smoke, 26% of women smoke), while most other regions have few women smokers

CONCLUSION The ever-growing tobacco product landscape complicates tobacco control, especially as stakeholders, including regulatory authorities, independent scientists, and the tobacco industry, tend to compare the toxicity and health effects of new tobacco products to cigarettes, focusing on the relative rather than the absolute risk of these new products

4 Behavioral interventions, when combined with nicotine replacement pharmacotherapies, have been found to increase tobacco abstinence rates over counseling alone

Club that shows how men have been portrayed in cigarette ads

Available from: Tariq M, Ahmad Z, Shah SA, Gul Z, Khan SA