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Created in 1954 by advertising executive Leo Burnett for Philip Morris's Marlboro cigarettes. Originally, Marlboro was marketed as a cigarette for women with the slogan Mild as May. The Marlboro Man campaign Marlboro Man's Unlikely Predecessor Was the Marlboro Woman in Ads Business Insider Philip Morris' Marlboro Brand Architecture Tobacco Tactics The History of Marlboro From Origins to Global Legacy Top Smoke Marlboro cigarettes name origin of the brand High Names agency
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