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In 1988, R. J. Reynolds Tobacco Company introduced its Joe Camel mascot in the United States. : r 80s My dad got enough camel bucks for the Joe Cool leather jacket. : r nostalgia Meet Joe Camel, The Smooth Character Who Encouraged Children To Smoke Joe Camel, the smooth talking cartoon mascot for Camel cigarettes, was created to give the brand a cool personality. He quickly became the face of Camel's ads, appearing on billboards, magazines, and merchandise. Joe Camel Wikipedia

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