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Each week, The Regulatory Review publishes a brief overview of a selected regulatory topic and then distills recent research and scholarly writing on that topic.

In 2022, more than half of young people reported watching popular previous tobacco-offenders like SpongeBob SquarePants, Stranger Things, Family Guy, Squid Game, and The Simpsons. Young people have vast libraries of popular streaming content rife with tobacco imagery available at their fingertips a major concern given the tendency to binge-watch popular shows and links between exposure and tobacco use

Light and Menthol Cigarettes For some reason, most people think that smoking cigarettes branded as light, mild, or ultra reduces risks to ones health

Thats how cigarettes became an accidental symbol for First Wave Feminism, and when advertisers jumped at the opportunity to tap into this previously ignored demographic, touting their cigarettes as Freedom Torches! in ads that encouraged women to smoke

JUUL, one of the most popular vaping companies, combined styling their device in a different way and campaigning on social media, which may have portrayed vaping in a way that would persuade younger audiences to start vaping