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Obfuscating the harms of smoking For much of the last century, tobacco companies attempted to reassure a public increasingly worried about the health consequences of smoking through marketing campaigns with claims such as More Doctors Smoke Camels, and Got a cold

Nicotine is the chemical contained in tobacco that makes smoking so addictive

Branding text often includes brand name, manufacturer name, product slogan or tagline, and information about the products properties (e.g

For example, marketing strategies in Australia and Europe often differ from those in other regions due to stricter advertising regulations

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