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Vitamin E acetate is an oily substance that coats the interior of the lungs, interfering with gas exchange and triggering severe inflammation

Similarly, low levels of recall were found in a study with high school students who viewed tobacco advertisements containing Surgeon General's warnings

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"This pattern of activity continues today with expanded marketing strategies like supporting and providing sponsorship funding for events, supporting various Black leaders with financial support, discounting menthol products in Black neighborhoods, and abundant advertising in stores frequented by Black communities," reads the statement, which notes that the NAACP itself received funding from the tobacco industry until two decades ago

While the advertising did boast about the product being "enriched", it did not disclose any of these less than 100 flavouring chemicals to consumers